Wednesday, 26 February 2014

How did you attract/address your audience?- Evaluation 5

In order to show how I have attracted/addressed my audience, I used YouTube annotations. 

Tuesday, 18 February 2014

Who would be the audience for your media product?- Evaluation Activity 4



Demographics
Our target audience for our film Baby on Board is white British females aged 15-21 with a working/middle class family in the UK. As our film include scenes on a sexual natural it would not be suitable for anyone under the age of 15. The people who will be watching our film will come under bracket E: Unemployed, students,pensioners, causal workers and band D: Semi-skilled and unskilled manual workers. We chose this target audience as they could be in some of the same situations as the characters. We made our film appeal to this target audience through the choice of colour and the theme of love and school.

Pyschographics
Certain pyschographic aspects need to be considered when creatign a target audeince such as personality, interests and lifestyle. 
Our target audience however is varied due to the amount of different social group which our target audience can relate to. However our target audience is mainly based on some one who socialise a lot and have a some money income of there own to enable them to go out to the cinema which doesn't cost much. They like spending time with friends and family in combination with school work as no characters in this film are scene as not paying attention except from the 'chavs'

Survey and Proof
I made a survey and gave it to people around school and at home so i could see the contrast from the older generation and the younger generation.
From the result we gathered people aged 16-17 favorite genre was teen angst/ romantic comedy, we was happy about this as this is the genre of our film. They also said their favorite shops were Topshop and Newlook, this was helpful to us as in our film the popular girls and scene wearing fashionable clothing.  

Tuesday, 11 February 2014

What kind of media institution might distribute your media product and why? -Evaluation task 3



What Does A Production Company Do? 
A production company runs the physical foundation for films, performing arts, television and radio. They handle budgeting, scheduling, scripting, talent resources, they will organise staff  and the production itself including post production, distribution and marketing. Furthermore they are responsible if anything in the project goes wrong. They may run all the funding or they will be in partnership with a parent company, partner or private investor. The big five(the most know and best production company's) are 20th century Fox, RKO Pictures, Paramount Pictures, Warner Bros and Metro-Goldwyn-Mayer.

Distribution
A distributors job is to release the film to the pubic, they decide where the film will be shown and will decided how the film will be promoted. Distributors also decide how many copies of the film will be made, this is decided by how successful it will be. The distributor and potential theatre buyers will decide how long the film will be shown in the theatre.

Where Will The Money Come From
It is harder for low budget film to find producers and distributors to fund for their film. However it is better to have a not so well known distributor for low budget films. We have chosen Film 4 as our distribution company. we have chosen is company as they are a well know company bu tare not one of the top five company's, they deal with both small independent low budget films and large films, they have there own channel meaning the film will appear on there and they appeal to the younger generation as they already show many teen angst films. They will be promoting our film through, posters and trailers and through many more advertising methods. 

Titles
We placed the the names of the people included in our film in the opening scene that played a big part in the making of the film to give them credit and recognition.
0s-4.24s - Premium Films proudly present...
                                              5.17s-8.04s- CRC Productions logo
                                              15.20s-20.4s - Edited by Courtney Holdaway
                                                                      Costume by Rachel Patterson
                                                                      Music by Adam Michael                                   
                                             21.06s-24.20 - Directed by Chloe Faris
28.07s - 32.08s - Starring Courtney Holdaway
                                             32.14 - 35.06 - Baby on Board
                                             35.08 - 39.19 - With... Rachel Patterson  
                                             45.03 - 49.24 - With...Chloe Faris
                                          1.06.11 - 1.10.12 - With...Danny Barnett   
                                          1.13.14 - 1.17.15 - And Ellen Ryan-Gill    
Here is the order which the titles appeared. We decided to put the names of the characters at the end of the title sequence as the audience will pay attention to them the most as they will be more intrigued about who is in the film rather than who edited the film.


 
What Your Film Is Similar To Institutionally
Due to our film being a small low budget film it will be most likely wont be showed in theatres outside the UK. Institutionally we believe and hope are film will be similar to paranormal activity, they had a budget of $15,000 and took in a gross of almost $197 million with a percentage return of 655,00%. The film was originally shown in 13 college towns, it had an online campaign for it to be scene in different areas where you had to vote if you wanted it seen in your town. Over all paranormal activity were nominated for nine awards. We are hoping that like paranormal activity with a low budget we will get the recognition that the film deserves. we are also hoping to win awards due to the success of our film with such a small budget.
(Voiceover to be added)

Tuesday, 4 February 2014

How does my media production represent particular social groups?- Evaluation 2

The Importance Of Included A Variation Of Social Groups
It was important for us to incorporate different stereotypical social groups within our teen angst film in order for the audience to be able to relate to our film and the characters within. With this in mind we included the nerds, the chavs, the sporty popular boys, the popular girls and the ones who lazy about. These social group are the ones which are easily recognizeable and people can relate to these socail groups meaning we have a broader audience than other teen angst film with one socail group.The popular girls and Jessie were our main focus in the film as they are one of the main generic conventions of teen angst films and emphasises other social groups personalitys.

The Nerds
 
This social group is seen in the majority of teen angst films and are seen to be the ones who are dedicated to their work and are fascinated by academics and are stereotypical socially unaccepted. They stereotypically have no social life inside and outside of school. They are seen as being undesirable,wearing glasses, having braces and wearing out of date or past down clothing. The main geek is seen wearing glasses, this is stereotypical of a 'geeky' personality. The boy geek has facial hair which is uncommon in teenagers at school. The facial hair makes him come across unattractive, this is supported by the distance from him to other characters even when they are in the same social groups. All the stereotypical nerds have there clothes us to there neck, this represents there uncomfortableness with there bodies and being weary of social environment and with what others think of them. In this shot of the nerds they are doing their work which none of the other classmates are doing, this emphasises their dedication and there determination in there school work.

The Chavs
The so called 'Chavs' are not typically seen in every teen angst film, however they are commonly seen in British(usually low budget) teen angst films such as Kidulthood. This social group is more commonly seen in TV teen angst series such as, shameless and skins.We wanted to include this group nevertheless to add a twist and in the 21st century chavs are more recognisable and a big part of society. They are usually seen wearing cheap gold, having undesirable tattoo's, wearing tracksuits/hoodies and taking part in smoking and alcohol and drug consumption. They stereotypically use certain terms and semantics which other social group would not understand, their terminology is also seen as being vulgar and insulting. We considered mise-en-scene particularly with this group so there characteristics come across easily. The character wore dark clothing, including hoodies and leather jackets. Boxes of tobacco were placed on the table to emphasis there class, habbits and the fact they dont care about anything including their health. Further more they placed their feet on the table to show how they do not care about school and education.

 
 The Popular Girls and Sporty Boys
 

This popular girls and boys are one of the most common social groups and are scene is most teen angst films. They are one of the generic conventions of a teen angst film. The girls are seen as being bitchy and troublemakers especially against other girls seen as being a threat, particularly if the girls are getting close with the popular boys. This is seen especially in Mean Girls. They are also seen as being a 'queen bee', this is seen in real life, particularly in America and so the film industry emphasis's this characteristic. They are seen as running the school, being of higher importance than everyone else, being loved by everyone and being beautiful. They wearing fashionable, up to date expensive clothes. They all wear the same type of clothes to show they belong to the same group and are better than everyone else. This is also seen in Mean Girls and Clueless. In our film we choose pretty girls to portray this feature. The popular girls in our film are seen wearing the colour seen of black and green showing they are in the same group.
The sporty boys are easily recognisable and are seen in most teen angst films, they are a big part of teen angst films as they usually connect with the popular girls, they both come as a package and is it frowned upon if anyone tries to join in with them or attempts to join there group.However the popular boys usually feel sorry for ordinary social groups and what to get to know them and to socialise with them, This is frowned upon by the Popular girls and some popular boys. Both groups are seen as being at the top of the school.This is seen in films such as Angus, Thongs and Perfect Snogging.

The Lazy Ones

In our teen angst film we also included a character who is seen with there head on the table. This social group is not seen in every teen angst film but is seen in most, we placed them next to the chavs as they are in the same league as them. This social group is seen in films such as The Inbetweeners and Pitch Perfect.

Jessie 
 Jessie is the main character in the film, she used to be in the popular girl social group but since here getting pregnant she is by her self in her own little group which no one wants anything to do with her, however this changes when she moves school.